Sir Alex Ferguson addresses students at the Harvard Business School
“Once I made my decision I wasn’t going to go into it as a grumpy old man leaving his job. My dad left the shipyards at 65 because you had to leave your job at 65. The challenges in front of me were good ones, especially the Harvard thing [he teaches part-time at the Harvard Business School]. Then my involvement with United as a director, as an ambassador, and my jobs with Uefa, Unicef. I’ve travelled a bit and I love watching the team.”
Leading was written with Michael Moritz, chairman of Sequoia Capital, the private investment firm that “helped shape and organise” such corporate giants as Apple, Cisco Systems, Google, PayPal and YouTube. Moritz, who was drawn to Ferguson’s long record of success, writes in an epilogue: “Not many Silicon Valley CEOs, perhaps because many of them are so young, can modulate their tones with comparable dexterity. Sir Alex could simultaneously play cheerleader, motivational speaker, shrink, confessor, piano-tuner, puppet master, choreographer, teacher, judge and lord high executioner.”
The man himself argues that “your personality, your energy, your decision-making, your observation, your communication,” are all part of the mix. “All these things apply to the guy walking into a cable company or Barclays Bank. You’re dealing with human beings, and human beings need to be directed, inspired. They need to have a trust in their boss.”
Sir Alex Ferguson won the second Champions League title on 2008
The book covers the whole gamut of management, but what shines brightest is Ferguson’s capacity for continuous rebuilding, his aptitude for handling mavericks and his gift for control.
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