Take a deep breath and savor the moment. We’re going to have a very short time before the parents’ groups of the world start loudly freaking the fuck out over Rihanna’s new video for “Bitch Better Have My Money,” so we need to appreciate every moment that that isn’t happening. Rihanna shared a preview of the video a few days ago, promising nudity and language and violence. She wasn’t kidding. The clip features Rihanna and a couple of friends kidnapping a rich lady and holding her for ransom, and it ends with a naked Rihanna, covered in blood, smoking weed while sitting in a trunk full of cash. The actors Mads Mikkelsen and Eric Roberts appear in the video, and there is an actual story arc. But all that is secondary to the sheer bold imagery of Rihanna, lounging in a blow-up pool on the deck of an oil tanker, firing an uzi off into nothingness, or getting her hostage high while throwing money up in the air in a hotel room somewhere. It’s a hell of a video, and Rihanna co-directed it with Megaforce. Watch it here.
Rihanna’s new album is supposedly still coming out sometime soon. But Reuters reports that Rihanna is the top singles artist of the digital era, beating out Taylor Swift and Katy Perry as the first to sell 100 million digital singles. Maybe it would make sense for her to just stop fucking around with albums entirely.
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